Performance News & Articles
What is Video SEO?
Video SEO refers to the practice of optimizing video content for search engine traffic. It involves strategies to make videos more discoverable.
Google PPC vs SEO for Personal Injury Attorneys
A comparative analysis of Google Pay-Per-Click and Search Engine Optimization strategies for Personal Injury Attorneys.
David Ogilvy on Advertising: Applying Timeless Principles to...
David Ogilvy, often referred to as the "Father of Advertising," was a pioneer in the advertising industry — learn about his timeles principles.
Why We Actually Give a SHIT about SEO Now
Why SEO is just as important as well formulated paid advertising campaigns for marketing.
YouTube Ad Impressions vs. Billboard Ads for Lawyers: A Comp...
Learn why you should consider YouTube Ads and how they compare to Billboard Ads.
The Influence Principles Taught by Robert Cialdini
Dr. Robert Cialdini, a professor of psychology and marketing, is a revered figure in the realms of persuasion, influence, and social psychology.
The Multiplier Effect as Explained by Jay Abraham
The Multiplier Effect by Jay Abraham is about learning how to grow exponentially as opposed to a linear fashion.
How Can Personal Injury Law Firms Get More Cases
In the competitive landscape of personal injury law, standing out is critical for success. Learn How Personal injury law firms can get more cases.
How to Leverage AI to Get Law Firm Leads
Learn how the best law firms in the country are leveraging leveraging AI (Artificial Intelligence)to get leads and cases.
Top 10 Strategies For Law Firms to Generate Leads Online
Learn about the Top 10 Strategies For Law Firms to Generate Leads Online
Paid Media vs. SEO: A Comprehensive Guide
Paid Media vs. SEO: A Comprehensive Guide — Learn which you should focus on more for your situation.
How To Grow Social Media Channels
Learn how to grow your social media channels effectively in the digital era.
Average Cost Per View on YouTube Advertising
Why leveraging the relative low cost per view on YouTube can augment your Marketing & Advertising Efforts
Competing on PPC for Law Firm Leads
Learn how to effectively organize Google PPC campaigns to compete against the big spenders.
How Effective is Email Marketing?
Learn about why you should be leveraging email marketing and why it typically has the highest ROI compared to any other advertising strategy.
The Best CRMs for Law Firms: Streamlining Client Relations a...
Learn about the best CRMs for high powered law firms.
Google Ads vs. Microsoft Bing Ads: A Comparative Analysis
Take a comparative and comprehensive look at the differences between Google Ads and Bing Ads.
The Power of Remarketing or Retargeting on Meta Facebook
Remarketing is one of the most effective strategies to get more sales and clients for your business.
How The Top Law Firms Acquire Leads Today
Learn about the most effective strategies top law firms execute to get more cases today.
Next.js vs. WordPress Websites: A Comparative Analysis
Take a close look at comparing Next.js vs Wordpress Sites.
How To Leverage Data For Marketing Performance
Learn about the most effective systems to measure data and leverage the data to augment your Marketing Performance.
Hotjar vs Heap for Analytics and Website Session Replays
Learn the differences between Hotjar and Heap which are some of the most popular tools in the world of web analytics, user engagement, & conversion optimization
The Average Cost Per Law Firm Lead
This article dives into the specifics of the average CPL (Cost Per Leads) for law firms and the factors that influence it.
Why You Should Leverage Video Marketing
Learn about Video SEO and why you should be leveraging Video in most of your marketing and advertising efforts.
How To Write Content for Law Firm Personal Injury Cases
Learn about the most effective ways to write engaging content for Law Firms.
How to Write Great Ad Copy
Here's a guide on how to write ad copy that resonates and drives results.
The Top 10 Marketing & Advertising Books of All-Time
Learn about The Top 10 Marketing & Advertising Books of All-Time
Average Cost Per Click on Google Ads: An Overview
Learn about all the factors that influence the average Cost Per Click for Google Ads