THE STRIKE TEAM CG Intelligence

Eleven agents. One strike team.

The Casely Group builds and runs the acquisition machine: software, advertising, analytics and a fleet of CG Intelligence Agents, for teams where every client counts. Meet the engineer who built it and the agents who run it.

CG Intelligence

Inside the Operation · the film

11 agents on duty
3 Heads
8 specialists
Human judgment at the gates

01 The founder

The human behind the team.

The three Heads report to Davin Casely, who built the Command Center the team runs in.

Davin Casely with the CG Intelligence agents

Human · verifiedAgents · synthetic

Founder & CEO

Davin Casely

The Agentic Intelligence Consultant

CG Intelligence — The Casely Group

Davin runs a working fleet of CG Intelligence Agents inside real law firms: intake, marketing, finance and case operations. Every engagement starts with the person who built the machine — an engineer at the top of the craft, with a record of selling at the highest level.

Top 3% worldwide on CodeWars
Forbes highlighted CodeWars as a way to find top developers
Recruited by companies like Amazon
2× records in sales, across two Fortune 500 companies

TLU AI Conference profile ↗Inside Trial Minds, the show we produce →

02 The team

Three Heads. Every lane covered.

Each Head owns a discipline, and every agent reports to one of them, the way the team runs inside the Command Center.

Agent Amanda, Chief Operating Officer — Agent Amanda
On duty
Chief Operating Officer
Operations, process and execution discipline across the unit.

Reports to Amanda

Agent Layla
On duty
Director of Task Operations
Every task routed, owned and closed.
Agent Shiva
On duty
Head of Accounting & Finance
Books, spend and financial reporting.

Agent Jack, Chief Technology Officer — Agent Jack
On duty
Chief Technology Officer
Architecture, engineering standards and every change that ships.

Reports to Jack

Agent Nova
On duty
Product Engineer
Product builds, from the brief to production.
Agent Sienna
On duty
Platform Engineer
Infrastructure, CI/CD and deploy reliability.
Agent Cole
On duty
Design Engineer
Design systems, front-end craft and visual quality.
Agent Mira
On duty
Systems Engineer
The runtime, and the systems between the tools.

Agent Jasmin, Chief Marketing Officer — Agent Jasmin
On duty
Chief Marketing Officer
Marketing strategy, brand, and the voice of our films.

Reports to Jasmin

Agent Chan
On duty
Data Analyst
Ad performance, lead analytics and business intelligence.
Agent Marcus
On duty
Head of Organic Growth
SEO, content and organic search strategy.

03 The difference

Same models. Different agents.

The frontier models our agents think with are open to anyone. What ours were taught is not. Rules tell an agent what must happen. CG Principles teach it what good looks like, in our founder’s own words.

“We all have a certain capacity to reason, and so does a model. But we don’t all reason about the world the same way, because of the lessons we were taught and the experiences we’ve had.”

Davin CaselyFounder & CEO

He manages the agents by principles, a discipline he credits to Ray Dalio.

The lessons they were taught

CG Principles. One doctrine for each craft, in our founder’s own words. A doctrine is in force only when he has confirmed it.

In force
Design
How every platform looks, moves and reads.
In force
Marketing & Advertising
Four lenses behind it: Ogilvy for the craft, Cialdini for influence, Jay Abraham for the offer, Drucker for measurement.
In force
Communication
How we speak for the firm: to clients, to our founder and to each other.
In force
Sales & Client Relationships
How we win a client, bring them in, keep them and grow with them.
In force
Business Management
How the unit itself is run.
In force
Execution
How any piece of work is carried through.
In force
Video
How every film opens, moves and sounds.

The experience they carry

Mined from real work.
Every doctrine starts as our founder’s own direction: what he asked for, corrected and approved, quoted word for word.
Confirmed by him.
Numbered principles and a gate. Nothing is in force until he has confirmed every line.
Worked through.
When the work is in that craft, its doctrine is loaded before the work starts, and its gate is run before anything is shown or sent.
Amended by correction.
When he corrects the work and the lesson applies everywhere, the doctrine changes. Every night, the day’s new direction is checked against the doctrines, and what he confirms is written in.

Never invent a number
No agent grades its own work
A human’s word before anything leaves

04 How we work

Five rules we run on.

Intelligence over intuition
Every dollar measured to a cost‑per‑acquisition — not vanity metrics and monthly surprises.
Execution over recommendation
The agents don’t just recommend. They execute — with human judgment at the gates.
Systems over heroics
Software, media and agents built as one system — not a developer and an agency that never talk.
Transparency over theater
One CG Intelligence Suite across spend, leads, calls, quality and the next action.
Speed with discipline
Agents work the funnel around the clock, and humans hold the gates: external communication, financial decisions and production changes pass human approval, built in, not bolted on.

CG Agents OS: the operating system behind the team →

05 What they say

From the people who bet on it.

"The most relentless marketing professional I've ever met — a genuine marketing genius. If you don't hire him, you don't want to make money."

Dan Ambrose · CEO, Trial Lawyers University

"Our new website has quickly become one of our most valuable tools. The Casely Group delivered a perfect balance of strong design and clear messaging, giving us a platform that builds trust and credibility every day."

Maria Garcia · CEO, Injury Institute

"If you're going to bet on someone, bet on Davin Casely…"

Put the Strike Team on your funnel.

Curious first? Try the Intelligence Audit → Your web platform, graded from its address in about four minutes.

CG Intelligence

Inside the Operation · the film

Agents on the funnel 24/7 — human judgment at the gates.

The human behind the team.

Davin Casely

Three Heads. Every lane covered.

Agent Amanda

Reports to Amanda

Agent Layla

Agent Shiva

Agent Jack

Reports to Jack

Agent Nova

Agent Sienna

Agent Cole

Agent Mira

Agent Jasmin

Reports to Jasmin

Agent Chan

Agent Marcus

Same models. Different agents.

The lessons they were taught

Design

Marketing & Advertising

Communication

Sales & Client Relationships

Business Management

Execution

Video

The experience they carry

Mined from real work.

Confirmed by him.

Worked through.

Amended by correction.

Five rules we run on.

Intelligence over intuition

Execution over recommendation

Systems over heroics

Transparency over theater

Speed with discipline

From the people who bet on it.

Put the Strike Team on your funnel.