What is Video SEO?

Video SEO, or Video Search Engine Optimization, is the process of optimizing your video content to be indexed and rank on the search engine results pages for relevant keyword searches. This process has become increasingly important as video marketing has grown in popularity over the years. Video SEO involves a variety of strategies to increase the chances of your videos ranking higher on search engine results pages (SERPs).

Leveraging Video Content to Augment Organic Web Traffic

We all know about the idea of writing very relevant and engaging content in efforts to rank as high as possible in the search results. And we also know that the amount of time spent on our pages influence greatly the potential of ranking higher and higher.

Think about this? What is more engaging — a static landing page with just text or an article that leads with an incredibly focused and engaging video? Imagine if every article on your site led with video and then followed with the typical headline and descriptions — how do you think that would effect your potential to rank higher and higher?

Video SEO and Keyword Research

One of the key aspects of video SEO is keyword research. Video keyword research is the task of finding words and phrases that people use to search for video content. This is particularly important for platforms like YouTube, which is the world's second most popular search engine.

Keyword research for videos often focuses on YouTube search, but it's also important to target "Video Result Keywords" for Google search. These are keywords that Google shows video results for, such as topics like sports, tutorials, or any topic where a video result makes sense.

There are several tools available for conducting video keyword research. These include TubeBuddy, VidIQ, and Google Trends, among others. These tools can help you identify search trends and find the best keywords to target for your video content.

Optimizing Video Content

Once you've conducted your keyword research, the next step is to optimize your video content. This involves including your keywords in the title of the video, the video file, and the video description. Using video hashtags and selecting a video category can also help to optimize your video for search.

Another important aspect of video SEO is creating eye-catching thumbnails and adding subtitles or closed captions to your videos. These elements can help to attract viewers and improve the accessibility of your content, which can in turn improve your video's ranking on SERPs.

Video SEO Tools

There are several tools available that can help you with your video SEO efforts. These include:

• TubeBuddy: This is a powerful browser extension for YouTube SEO. It offers a multitude of SEO-related features, including keyword research, search rank tracker, auto-translation, and A/B testing.
• VidIQ: This tool is great for YouTube video SEO and optimization. It offers features like keyword research, competitor analysis, and video SEO score.
• Google Trends: This tool can help you track whether interest in your chosen topic is up or down, and it also shows YouTube-specific trends.
• HubSpot SEO Marketing Software: This software allows you to find popular keywords for creating content and organizing keywords into groupings.

In conclusion, video SEO is a crucial aspect of video marketing that involves optimizing your video content for search engines. This involves conducting keyword research, optimizing your video content, and using various tools to aid in your SEO efforts. By effectively implementing video SEO strategies, you can increase the visibility of your videos, attract more viewers, and ultimately, achieve your marketing goals.

If you're interested in learning more about how to leverage and execute on a systematic approach that would leverage your video in not just your article/blog writing but also within the media channels like Facebook, Instagram, YouTube and more, then reach out to us.

Know that our lead video producer and editor has a show on HBO Max and our Chief Technology Officer ranks in the Top 3% worldwide on CodeWars and also happens to own two Sales Records for 2 different Fortune 500 Companies.

Our Development team also includes one developer who has been recruited by Amazon & Tesla and another developer who has contributed an extensive amount to Meta Facebook's codebase.