Your next client is asking ChatGPT.
Since August, OpenAI’s policy permits ads from law firms licensed where the ad is shown, approved case by case. We set it up in your firm’s name, prepare it for OpenAI’s review, run it, and bring every lead into your CG Intelligence Suite, labelled and scored.
ChatGPT advertising for law firms · the film
In the answer, or right below it.
ChatGPT cites your web platform
A family follows the link in the answer. We build your platform to be worth citing; no one can buy a place in the answer.
ChatGPT · OrganicYour ad, below the answer
Clearly labelled as an ad and kept apart from the answer. Built on your own landing pages, launched on your word.
ChatGPT · PaidSee every ChatGPT lead, scored, in your Suite.
A lead from ChatGPT reads ChatGPT · Organic or ChatGPT · Paid, with its CG Intelligence score and the reason for its grade.
Set up in your name. Run by us.
- 01
The ad account, in your firm’s name
Your business details and billing, the way your Google and Meta accounts are. We manage it.
- 02
Licensed where your ads show
We confirm your licence for each state and prepare it for OpenAI’s case-by-case review.
- 03
Campaigns on your own pages
Built, shown to you first, launched on your word. Nothing is spent until you approve the budget.
- 04
Every lead in your Suite
Labelled, scored, and read with you every month, with the budget moved toward what works.
Law firm ads, now permitted case by case.
Ads for legal advice, representation, or legal services offered to individuals or businesses are permitted in the US only when the advertiser is licensed to practice law in the jurisdiction where the ad is shown. This includes services related to immigration, personal injury, legal claims, or document preparation.
v1.5 (August 2026): Updated to reflect that legal services are permitted in the US.
We may approve ads from approved advertisers within the financial services, healthcare & medicine, and legal services categories. These categories are being rolled out gradually with approvals being reviewed manually on a case-by-case basis.
- Who owns the ad account?
- Your firm. It carries your business details and your billing. We are added to manage it, the same way we work in your Google and Meta accounts.
- Does advertising change what ChatGPT says?
- No. OpenAI says ads do not influence ChatGPT’s answers, and ads are clearly labelled and kept apart from them. A place in the answer is earned by your web platform; the ad sits below it.
- Does OpenAI approve every firm?
- No. OpenAI approves legal advertisers case by case and reviews them by hand. We prepare your licence details and your landing page for that review; the approval is OpenAI’s decision.
- Who sees the ads?
- People in the US using ChatGPT where OpenAI shows ads, in the states where your firm is licensed. OpenAI decides when an ad is relevant to a conversation.
- How will I know it is working?
- Every ChatGPT lead lands in your CG Intelligence Suite with its label and score, and we read the results with you every month. It is a new channel: we treat the first weeks as a test, not a promise.
Be there when they ask.
Thirty minutes on Zoom with Davin Casely, our founder. Tell us about your firm, and we’ll walk every level of your acquisition path with you (ads, pages, calls, intake and reporting) and show you where Intelligence can elevate it.
Curious first? Try the Intelligence Audit → Your web platform, graded from its address in about four minutes.
ChatGPT advertising for law firms · the film